Services
Web development for businesses that value quality.
I build and improve websites on WordPress, Wix and Shopify, create custom-coded sites with admin panels you can use, and help businesses get found with SEO and AEO. Here is what each service covers, who it is for and how I approach the work.
- WordPress & Wix Websites
- Website Redesign & Optimization
- Custom-Coded Websites & Admin Panels
- Shopify & WooCommerce Stores
- SEO & AEO
- Website Maintenance & Technical Improvements
- Integrations & Automation
01 — Service
WordPress & Wix Websites
Business websites on WordPress or Wix that you can edit yourself, built on clean, maintainable foundations.
Who it’s for
Small and medium-sized businesses, professionals and service providers who want a website they can manage themselves. WordPress suits sites that need flexibility and room to grow; Wix suits owners who want the simplest possible editing.
The problem it solves
Heavy page builders and off-the-shelf templates often produce slow, bloated sites that break when you try to change them.
What I deliver
- A website on WordPress or Wix, chosen to fit how you work
- Pages you can edit yourself: text, images, services and opening hours
- Responsive layouts for phones, tablets and desktops
- Contact or inquiry forms connected to your email
- On-page SEO basics: titles, descriptions, sitemap and clean URLs
- A short handover guide for everyday edits
How I approach it
Plan the structure and content first, design the key pages, then build with as few add-ons as possible and test everything before launch.
02 — Service
Website Redesign & Optimization
Modernise an outdated or slow WordPress or Wix site without losing what already works.
Who it’s for
Businesses whose current WordPress or Wix site looks dated, loads slowly, breaks on mobile or is difficult to update.
The problem it solves
An old theme, too many plugins or years of quick fixes can hurt speed, search visibility and how customers see your business.
What I deliver
- A review of your current site: speed, structure, plugins and SEO basics
- A refreshed design that keeps what already works
- Removal of unused plugins, pages and media
- Performance improvements and image optimisation
- Redirects for changed URLs, so existing search visibility is protected
How I approach it
Audit first and agree priorities, redesign on a staging copy, then switch over with a full backup ready.
03 — Service
Custom-Coded Websites & Admin Panels
Fast, hand-coded websites with a simple admin panel, so you can update text, prices and photos yourself.
Who it’s for
Businesses that want a fast, distinctive website without the weight of a page builder, and owners who still want to change everyday content themselves.
The problem it solves
General-purpose platforms add weight and limits you do not need, while fully custom sites often leave owners unable to edit anything.
What I deliver
- Hand-written HTML, CSS and JavaScript, or a modern framework when it helps
- A custom admin panel where you edit basic content yourself: text, prices, photos, opening hours
- Responsive, accessible markup and fast-loading pages
- Inquiry forms, WhatsApp contact and cookie consent where needed
- Deployment to your hosting, with the source code handed over
How I approach it
Define what the site must do and what you need to edit, design around it, and build it lean.
04 — Service
Shopify & WooCommerce Stores
Online stores with clear product pages, a smooth checkout and sensible integrations.
Who it’s for
Businesses starting to sell online, or moving an existing shop to a better setup.
The problem it solves
A store that is confusing to browse or awkward at checkout loses sales, and the wrong platform makes growth harder.
What I deliver
- Advice on Shopify or WooCommerce for your products and budget
- Store setup with product and category structure
- Payment and shipping configuration
- Product page and checkout design
- Structure for legal pages (you supply or approve the legal text)
How I approach it
Start from your products and how your customers buy, then build the simplest store that handles it well.
05 — Service
SEO & AEO
Technical and local SEO, plus Answer Engine Optimization so search engines and AI assistants understand your business.
Who it’s for
Businesses that want to be found by local customers on Google, and to be described accurately when people ask AI assistants for recommendations.
The problem it solves
A good website still gets little traffic if search engines cannot read it, and AI assistants rely on clear, structured information to describe a business correctly.
What I deliver
- Technical SEO review and fixes: speed, indexing, sitemaps, metadata
- Structured data (schema) for your business, services and FAQs
- Local SEO and Google Business Profile optimisation
- Answer Engine Optimization (AEO): clear question-and-answer content and machine-readable summaries such as llms.txt
- Search Console setup and plain-language progress notes
How I approach it
Fix the technical foundations first, then improve the content customers and AI assistants actually read. No promises of guaranteed rankings.
06 — Service
Website Maintenance & Technical Improvements
Updates, fixes and speed work so your site keeps doing its job.
Who it’s for
Site owners who want their website kept updated, secure and working without handling it themselves.
The problem it solves
Skipped updates, broken forms and slow pages often go unnoticed until they cost you inquiries.
What I deliver
- Core, theme and plugin updates
- Backup checks before changes
- Fixes for errors and broken features
- Speed improvements
- Small content changes
How I approach it
An agreed scope, changes tested before they go live, and clear notes on what was done.
07 — Service
Integrations & Automation
Booking, lead capture, forms and chat tools connected to the way you already work.
Who it’s for
Businesses that handle bookings, inquiries or customer questions by hand.
The problem it solves
Repetitive admin and missed messages take time away from the work that actually pays.
What I deliver
- Online booking and lead-capture forms
- Connections to email, calendars and CRMs
- An AI chatbot or inquiry assistant where it genuinely helps
- WhatsApp contact and notifications so no inquiry gets missed
How I approach it
Map the current process, automate the repetitive parts and keep a person involved where it matters.
Also available
Supporting services.
Alongside web development, I can help with a few closely related services, usually as part of a website project.
- AI chatbot and customer inquiry automation
- Online booking and lead capture
- Website accessibility and performance audits
Next step — Contact
Have a project in mind?
Tell me about your business and what you need. I’ll reply personally with questions, honest advice and a clear next step.